Research On The Content Characteristics Of Guoke Official Account

Changes in the media industry provides a new way and carrier for scientific communication.In the current background of media integration,science communication is interactive,immediate,personalized and socialized,the research and analyzes on scientific official account is of great significance for China's science communication career.In this paper,the research object is guoke official account,a total of more than 2,000 articles were selected as the overall sample for the year of 2016,after scientific sampling,340 articles were selected as the sample.Through the analysis of these topics,the way of expression and titles,I hope to draw some general rules for other scientific official account.Based on the analysis of the topic of these articles,we find that the life science topics is a big component,as a science and technology community,the common sense and scientific knowledge is an essential part.Secondly,keep up with the hot topic is very important,it related to social,entertainment and so on.In addition,break rumors is a great part in guoke official account,pursuit of truth is always one of the purposes of science communication.Expression of guoke official account content is single,almost text and picture.The science as the starting point and the depth as the foothold,is consistent style of guoke official account.In addition,easy to understand,storytelling is one of the characteristics of the guoke official account.Title is the eye of the article.In the new media communication,the title even determines whether the user will browse the article.Through the research on the title in guoke official account,reference data is one of the most important characteristics.The use of data can enhance the credibility,In addition,it can reflect the authority and rigor of guoke official account.Using of keywords is another feature of the guoke official account.It's more accurate positioning of the audience,not only to guide the audience to get information,but also to enhance user stickiness.Through the study of the characteristics of the article in guoke official account,I draw the following conclusions: science communication must be based on rigorous scientific analysis,let the audience really participate in science communication,and then form a good dialogue mode.In the long process of scientific communication,Brand must pass their own positioning and features to users and meet their needs.