A Case Study About Media Integrated Communication Of China Southern Power Grid

Today is an era of productivity change which has a core of information technology,and it is also an emancipation of productive forces after the industrial revolution.With the development of "4G" communication technology,the technology of big data and cloud computing has matured and as the time's arrival of the mobile internet has also had significant impact on information revolution,especially in the mass media's public sphere which is in a time of change in some ways of public opinion ecology,propagation mode and the communicating pattern.Therefore,for state-owned enterprises which are the pillar of national economy,that how to adapt to traits of new media as soon as possible,how to strengthen thinking of internet and to mix the new media and old media together,how to take the advanced technology as a pillar,take the contents construction as a fundamental and how to make the media of state-owned enterprises mix up in these fields of content,trench,platform,operating and managing has been a new issue to be solved.This paper takes the media case of China Southern Power Grid as a study sample and analyzes its developing situation and challenges it face by going to Guangdong,Guangxi,Yunnan,Guizhou and Hainan to take filed research.Besides,the paper borrows reform insights of internet enterprises and mass media in order to come up with strategic deployment from three ways: top-level design,platform construction and integrated communication.Also,the paper shows suggestion from the following ways: concept innovation,mechanism innovation,content innovation and form innovation and so on by survey and document research.