The Analysis Of How The "Phenomenal" TV Shows Can Be Possible And Their Innovative Business Model

With the rapid development of China's economy,people's material life level has been greatly improved.Meanwhile,it also makes people produce more high demand in the spiritual and cultural aspects,the spiritual needs of the growing,making the audience for weekdays watching the TV program also put forward higher requirements.The arrival of the era of the whole media,the surge of new media development and rapid growth,so that the dominance of the media has been shaken by the media,the media has changed the pattern of competition."Market in the allocation of resources play decisive role,in the media led to the market today,to grabbing market share,the major provincial-level TV invariably resorted to every means: or launched independent radio drama,broadcast TV and radio drama,or to seize the commanding heights of variety show.And "TV commercials ban","cutback on TV entertainment",and the introduction of copyright restrictions,the performance of the major provincial TV ratings and advertising revenue is more or less affected.In the domestic trouble and foreign invasion,the competition of today,to create and nurture "phenomenal" TV shows have become the major provincial strong TV choice.“You Are the One”“The Voice of China”“I am A Singer”“Dad,Where Shall We Go?”“Running Man!”,are the hottest television programs in China in recent years.They have more novel form,more superior quality,on behalf of the domestic television show a higher level of production,by the audience's favorite and welcome,and achieved economic and social benefits of the double harvest.It is helpful for us to deeply think about the development trend of the "Phenomenal" TV shows,including variety shows and documentaries in our country by analyzing the chance and inevitability of its success.In this paper,the SWOT strategy analysis method as a research tool,from the concept of definition,development characteristics,the advantages and disadvantages of the advantages and disadvantages of a comprehensive analysis,the phenomenon of TV shows the path of the market clearly sketched out.This paper is divided into five parts.The introduction is about the significance of the research on the "Phenomenal" TV shows,analyzing the cause and domestic and foreign research present situation;the first chapter of "Phenomenal" TV shows concept definition,summarizes the development process and morphological characteristics;the second chapter focuses on the analysis of the causes of China's "Phenomenal" TV shows;the third chapter of analysis of SWOT strategy of TV media marketing strategy;the fourth chapter analysis of "Phenomenal" TV shows' future business development of key and core,the conclusion on the basis of summary of the full text put forward problems and research prospects.There is still a long way to go from the case of the case to the global strategic deployment,the analysis of this paper has timeliness and practicality,and hope to be helpful to the television workers who are interested in creating the next level of the "Phenomenal" TV shows.