Research On Visual Performance Of Network Video Suspension Advertisement

The development of the Internet has opened up the market demand for online advertising.The emergence of video websites has changed the way people used to watch programs on television.The popularity of smartphones so that we can see people who watch mobile phones with mobile phones.A way of infiltration in people's lives.Video sites are now very mature to develop a stable user base,so advertisers are also willing to advertise on the video site.Network video pause advertising not only carries the social and economic function of advertising attributes,but also the communication between advertisers and the audience bridge.Video site advertising in a variety of forms,suspended advertising relative to other forms of advertising,has its advantages and significance.For example,patch ads can not jump or close,forcing users to accept advertising,it will interfere with the audience's video viewing experience process,and suspend advertising is the audience consciously "pause" video program when the form of advertising,neither interference,Audience low degree of opposition,but also in the center of people's vision,can not be ignored.The suspension of advertising in this paper is one of the main forms of online video,and its design level and quality are uneven.High-quality suspension of advertising design to the audience is not only a visual delicious feast,more effective dissemination of brand advertising information,establish a brand image,and establish a positive interaction between the audience;and design less suspended advertising,due to lack of design Sense and visual beauty,the audience caused by visual fatigue and disgust,not only can not attract the audience to accept advertising information,but the audience disgusted.The paper is divided into six parts.The first chapter introduces the research background,significance,content and method of this subject,and introduces the present situation and innovation at home and abroad.The second chapter explores the definition,characteristics,market size and development trend of the suspension advertisement,and analyzes its advantages over traditional print ads.In the third chapter,the author analyzes the visual language analysis from four aspects: graphic,text,color and layout,and points out the shortcomings.The fourth chapter summarizes the performance principles,techniques and functions of the suspension of advertising design,and puts forward the design optimization proposal.The fifth chapter is based on the art of Taihang sketch base for the design theme to suspend the advertising design,the theoretical research applied to practice.Chapter 6 summarizes the thesis.The innovation of the thesis is to systematically summarize the related concepts such as the definition of pausing advertisement,combine the theoretical research with the concrete design practice,and improve the visual expression of the suspended advertisement from the concrete design.It is hoped that through the study of the visual performance of video paused advertising,we will find and improve the existing shortcomings in the existing paused advertising design through design practice,so thatgood design changes people's adversity against advertising,distance.