The Visual Permeability Of Digital Images In Graphic Advertising Design Performance

With the development of printing technology, photography technology, modern communications technology, computer technology etc and the promotion of digital communication technologies, human interaction and communication, information dissemination and change has entered a "visualization" and "imagination" of the era, the image's application has clearly beyond the scope of the language and also it becomes the main medium of accessing information and exchanging ideas. The one of keywords closely linked to "visualization" and "imagination" is "image". The advent of digital technology, which allows images to have a wider variety of reading and imagination of space, makes images'functionalities no longer limited to purely factual sense, but rather extends to conveying the inner body of ideas, and emotional expressions, and also makes them have ability to design, integrate the conveying of emotions. The conversion from traditional images to digital images also changed their form of presentation and meaning. The character of multi-degrees of digital images creates a rich diversity world, which makes the images cultural communication's environment and the realistic way of life integration, and also changes and influences people's interpretations to the meaning of images.In the area of graphic advertising design, digital images give visual conveying design the most concrete evidence, and its rich variety of complex feeling, is also the most influential means of communication. Based on these phenomena, I started to rethink the nature and presentation form of images in the context of digital environment, especially in the design of print ad, the ability to integration of design and diversification of traits presented by digital images, will bring what kind of visual change in graphic advertising design? Based on this premise, This paper from the perspective of digital images visual performance to Investigate Graphic design development of new space and new thinking.This paper analyzes the characteristics and forms of digital images, i think that the transform of digital images visual performance changed the paradigm of the traditional visual aesthetic, its powerful visual expression for the two-dimensional graphic design to provide a new creative space for expression, creating a visual feast in a two-dimensional plane. Based on this, This paper concludes the following practical applications of digital imaging integration forms:direct application, deconstruction, reconstruction, heterogeneous combination of heterogeneous replacement, temporal and spatial displacement, deformation exaggeration, personification, combining with practical application of cases'analysis as evidence, and analyzing the investigation of people's satisfaction to digital images'application, and combining with relevant statics, proved the application of digital images in the Graphic advertising filed.