The Research Of Metropolis Daily Papers

In order to meet the needs of different audiences,improve the economic efficiency and the amount of advertising,facing the audience of the trend of public,the newspaper has launched a variety of weekly.The added value of weekly,which is the new growth point of the development of newspaper industry.“Flowerseason” is in the“Morning Post” after a substantial revision of the development,in late April 2004,8pages of the “Flowerseason” was officially launched,this is the “Morning Post” for the training of a group of young readers and the establishment of a weekly,in the development process,the “Flowerseason” has undergone several revisions,through the content,format and other aspects of innovation,emphasizes the interaction as the axis,with activities relying on the pleasure principle,taking education as the core,in between the media and the children leave a bridge of mutual understanding and communication,has achieved the trust and love of children.However,in the rapid development of the Internet today,great changes have taken place in the way of information transmission,people gradually accustomed to the use of new media and complex media environment of traditional media,especially the media caused a great threat,as part of a weekly newspaper and in today's media environment,have a great impact,this paper takes “Flowerseason” as an example,from its purpose,communication channels,content and other aspects of the report of the current situation and difficulties,and puts forward some suggestions.This paper adopts the method of literature analysis on the current development of the domestic newspaper weekly for a brief description of some basic concepts are introduced,analyzed some characteristics of city newspaper and the weekly and the meaning of existence.Secondly,the history of the “Flowerseason” and the “Morning Post” carried out and provide some basis for the following research on the“Flowerseason”,the layout and the reports were analyzed,summed up the characteristics of “Flowerseason”,and describes briefly the “Flowerseason”communication channels segmentation and fusion.Thirdly,the paper analyzes the development problems of the “Flowerseason”,and provides some suggestions for its future development.Finally,thinking about the development and breakthrough of urban newspaper weekly.Lack of talent and lack of interaction between the two sides are the main factors affecting the development of the “Flowerseason”,strengthen personnel training,improve reporting readability,build a platform to enhance teaching interaction on both sides of the “Flowerseason” is the direction of reform.