Research On Network Homemade Variety And E-commerce Business Cross-border Marketing

Online shopping as a new way to be more and more people accepted that with the rapid development of Internet technology.This phenomenon has also aroused widespread concern in the network marketing industry.As the competition between the many online business platform is becoming more intense,Now the need for additional channels to achieve flow realized,as a major information flow source of the video site naturally can not be ignored.At the same time,the entertainment economy is dominates,Network homemade variety began to try to combine consumer demand and with advertising propagandize to arouse consumer desire to purchase.This requires the program through innovative marketing tools to seek other forms of cooperation,In order to stimulate cultural consumption,improve visibility.This has also become an opportunity for cross-border cooperation.For the network variety show and e-commerce,one of them flow of rich and another income is quite abundant,The cooperation between them is undoubtedly complementary advantages and take what they need.Both through cross-border cooperation,the network get a lot of home-made variety of advertising revenue while e-commerce platform can also get sufficient flow.From the perspective of the field of marketing communication point of view,Cross-border means that the value of innovation on the basis of the original,Breaking the original ideas and inertia thinking,the use of new ways,new methods to carry out marketing,It allows enterprises in the new unfamiliar environment to adapt quickly,To explore their own unique advantages,This also enables a new brand fast fame and at breakneck speed by consumers know.Cross-border marketing not only breaks the barriers between different industry but also subverts the traditional ways of cooperation and concept of life,Help the brand to made a new breakthrough and break the development bottleneck.Through the understanding of cross-border marketing,Combined with a typical case analysis of network homemade variety and e-commerce business cross-border marketing of the basic mode of operation.Based on the existing basis,In this research takes the basic concept,the development present situation,the case analysis three angles tointerpreting the application of network self-made program and cross-border marketing of e-commerce business.Analysis the impact of network homemade variety and e-commerce business cooperation marketing communication.Research questions are as follows: 1.Defines the concept of cross-border marketing.2.The Significance of the network homemade Variety and e-commerce business cross-border marketing cooperation to the future marketing model of network self-made program.3.A Comparative Analysis of network homemade Variety and e-commerce business cross-border marketing cooperation and TV variety show and e-commerce business cooperation.Through the network homemade variety and e-commerce business cross-border marketing cooperation in the actual case to find the advantages and shortcomings of the marketing model.Analysis of innovative path of network self-made variety marketing and put forward innovative significance for its cooperation,To provide a reference for future development trend.