| Search engine optimization(SEO)as a technology to improve the natural ranking of search,has the advantages of low cost,stable and sustainable characteristics.It is a great means to promote the operation of e-commerce enterprises and an important way to increase the site traffic and improve the efficiency of the company.Based on the introduction of the open source e-commerce system development technology and the background of the e-commerce platform of industrial products,the paper studies the relevant technologies of search engine and search engine optimization,including search engine working principle,algorithm and optimization index.This paper analyzed the open source e-commerce system Destoon,introduced its website structure and module division,and emphatically analyzed the advantages and disadvantages of the system in the search engine optimization.In the practice of search engine optimization of www.gongboshi.com,the corresponding optimization plan was made from the aspects of website location,content planning,internal and external chain setting,and implemented in the daily operation of the website.This paper analyzed the optimization results by the relevant indications of the SEO,including the amount of websites,the number of keywords and traffic,and verified the effectiveness of the overall optimization scheme. |
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