A Research On The Development Strategy Of "The News Express"

All along,people's livelihood news programs are popular,and its fresh news,close to the people's news content,timely news reports,to meet the audience's audio-visual expectations,but also more likely to cause the audience's emotional resonance.TV news programs for people's livelihood,since the rise in 2002,it quickly became the focus of public attention,in the ratings climbing at the same time,its social influence is also rapidly rising.It is noteworthy that,with the rapid development of television news programs,many programs have exposed their own deficiencies,such as news homogenization,news standards decline,reporting superficial and even a mere formality,these ubiquitous The problem has seriously hampered the development of television news of the people's livelihood,but also face problems,and actively respond to the people's livelihood in order to create a bright future for the development prospects.News Express " is a file Taiyuan TV news people's livelihood programs,since its inception in 1999,has gone through 17 Spring and Autumn.Since December 6,1999 after the birth of the program,the pioneering start-up development,making the " News Express " quickly achieved breakthrough ratings of 20% of the impressive results,and with Taiyuan similar programs increased market competition intensified," News Express " is also gradually mature,and to create a distinctive " help the public's big and small love " service.But it is worth noting that,after 2014,the rapid development of new media in the media environment and their own content in the dissemination of information on the aging,program interaction and other aspects of the problem," News Express " has entered a downturn in the development,it is difficult Breakthrough development bottleneck.In the past ten years,I have been working in the " News Express " section,and have witnessed every step of the development of " News Express " in the past ten years.It has participated in a series of news reports such as " News Express ",a thorough understanding of " news express " and infinite love,I think deeply about the development course of " News Express ",and on the basis of system combing,I will analyze calmly the advantages and problems of " News Express ",deeply think about its future development,and propose to integrate various elements to play Self-advantage,to adapt to the trend of innovation to carry forward their own characteristics,leveraging a variety of media to broaden the channels of communication and other development strategies in order to " News Express " as soon as possible to get rid of the plight of the development can help,but also their own thinking,The future development of news programs has helped.The second part systematically analyzes the development process and the characteristics of different stages of the " News Express ".On the basis of the above,the third part analyzes the development of " News Express "," News Express " Express " development advantages and existing problems for detailed analysis,the fourth part of the " News Express " future development strategy.