Research On The Self-presentation Of Wechat's Moment

With the rapid progress and popularity of Internet and its applications,especially social media,the interaction between people extends the limitation of the traditional "Difference Sequence Pattern",the activity space of humanity is constantly transferring from the real society to the virtual one.Nowadays,as the nation's hugely popular and ultra-powerful mobile social platform,Wechat's Moment increasingly becomes individuals' new field to present themselves,express views and maintain emotions.In Wechat's Moment,the physical human body fades into the scenes,and instead,words,pictures,expressions,small videos and other media symbols are used to communicate,then the self-presentation of individuals also changes.From the perspective of Goffinan's dramaturgical theory,one's self-presentation in Moment is deemed as a performance,and Moment as a stage of individuals'performance in this study,intending to make a qualitative research of individuals'self-presentation in Moment through text analysis and in-depth interviews to find out the functional characteristics of Moment,and to explore the changes in one's role play and the performance strategies one uses,as well as the real impact exerted by self-presentation.The study finds that individuals make the self-presentation in Moment mainly through sharing pictures,words,small videos and links.There are five main types in playing roles in Moment:the emotional talkers with rich heart;the sharers who record and share everything they experience;the social observers of delivering opinions;the independent travel enthusiasts;and the information interpreters of showing their talents.Four performance strategies are usually adopted when playing the corresponding roles:emphasizing ideals;generalizing the blur;disguising and concealing;segregating from audience.Finally,despite the strengthened sense of self-identity,the self-presentation in Moment can also make the individuals trapped by consumerism,and make ones absent from the real world.As for the interpersonal relationship,although the interaction between individuals and audiences is conducive to the maintenance of acquaintance relationship in reality,the existence of "universal relations" also causes the overload of interpersonal relationships.To a certain extent,it also can give rise to the aphasia of group communication and degradation of social values.