Cognitive Preference Of Human Brain On The Internet And Survival Strategy Of Textual Media

From the new perspective of human brain cognitive model and cognitive neuroscience, This paper reinterprets three popular phenomena on the Internet: sexuality,visualization and socialization. Based on the cognitive preference of the human brain, the relationship between the design of the network product and the cognitive law of the human brain is studied through two aspects of cross validation. In addition, for the human brain's preference for visual information and the resistance of the text medium,this article combined with the cognitive psychology and cognitive neurological achievements, re-argument writing suggestions of "story form, specific language and reward the brain", to provide a truly effective scientific guidance.The introduction part of the article provides literature review and research method.The second chapter analyzes the reading environment of the Internet and the attention war among individuals and institutions on the Internet, which lead to the people's information anxiety.The third chapter intends to prove the source of the brain cognitive preferences : a considerable part of the human brain activity is independent, subconscious, and have a great impact on human cognition and behavior through the discussion of three brain thinking models: Paul McLean's triple brain theory, Freud's theory of “ id,ego and super-ego " , and Daniel Kahneman's system 1 system 2, which have been verified by functional anatomical structure of human brain .Chapter 4 introduces the mechanism of human attention, intending to explain: 1)people's attention resources are limited; 2) people's attention is selective,and will filter out the information that is not important for brain; 3) The cognitive preferences of the brain will affect the focus of the attention and decision-making. At the same time, this chapter introduces the three-level theory of product design based on brain cognition.Chapter 5 demonstrates the influence of three kinds of human brain's preference(sexuality, visualization and socialization) on network product design and network propagation ecology, based on evolutionary theory, cognitive neurology and psychology with the data of network product case and popular phenomenon .The sixth chapter argues for the decline of the text media in the Internet age and the necessity of the text reading on the rational cultivation for the human brain. Finally,combining with the research results of the human brain cognitive law, the author puts forward three strategies of formal story, specific language and rewarding the brain.The significance of this topic is embodied in two aspects: in the sense of academic research method,the intersection of brain science and communication is a new research paradigm, which is in the forefront of academic circles and have great effect on both;Secondly,the brain science can explain the classical problems of communication from a new perspective, and brain science ,as an empirical basic science, can more effectively guide the practice of communication practice.