Research On The New Media Promoting The Popularization Of Marxism

Promoting the Marxism popularization has always been one of the great missions of the Communist Party of China,and we should make Marxism become the ideological weapon of the people by promoting the sinicization,modernization and popularization of Marxism.With the rapid development of information communication technology,great changes have taken place in the forms and ways in which people receive and disseminate information.Especially,with the popularity of new media communication method such as Weixin,Weibo,News-client,etc.,the characteristics of information communication have become more timely,interactive and media-rich.In recent years,user size of new media has been expanding in China,it is very critical and urgent to promote the Marxism popularization using new media.How to use the new media to promote the Marxism popularization is not only an important theoretical issue,but also an urgent practical problem.However,the domestic research on this issue is still weak,and the results on the Marxism popularization communication effect are very rarer at present.This paper makes a systematic study on the evaluation of the communication effect of the Marxism popularization by using interdisciplinary theories and methods,such as Marxist,communication,pedagogy and statistics and so on.The main content of the paper is divided into six parts.Based on the analysis of research background,research significance and relevant literature,this paper not only analysed the conception,channels,characteristics,functions,opportunities and challenges of the Marxism popularization in the new media era,but also analysed the methods and steps for evaluating the communication effect of the Marxism popularization in the new media era.This paper constructed the theoretical model of the communication effect of the Marxism popularization in the new media era by using the analytic hierarchy process and the fuzzy comprehensive evaluation method,and then verified the scientificity and rationality of the model and evaluation index through empirical research.As a result,the paper clarified the key factors of the communication effect of the Marxism popularization in the new media era.Finally,this paper put forward specific measures and strategies to improve the communication effect of the Marxism popularization in the new media era.