Research On Innovation Of New Media Management And Guidance

The development of human society has experienced the agricultural age,industrial age,and then the information age.New media as a product of the information age,has become the fastest ever spread,affecting the deepest level,covering the widest range of strong media.New media as computer technology,coupled body of Internet technology and information technology,which by virtue of its own characteristics and law of development,profound changes in our life and production,has played an active role in our lives,learning and production;At the same time,the new media also produced a variety of negative problems.These problems not only affect the healthy development of the new media,but also affected the work of the Party and the government,it will affect the long-term stability of the country.Therefore,how to solve the negative problems of new media,and then innovation to put forward effective management and guidance,is the research direction of this paper.The article is divided into six parts.The first part focuses on the significance of the topic selection,research methods and the innovations of the new media management and guidance methods at home and abroad.The second part focuses on the origin and development of new media,introduces the definition of new media,the foundation of new media,the development of new media and the future trend of new media development.The third part mainly introduces the types,characteristics and essence of new media.The fourth part mainly introduces the positive role of the new media in changing our way of life,the mode of production and the way of thinking,and also points out the negative influence of network rumors,false news,bad information and threatening our network security and ideological security.The fifth part mainly analyzes the causes of the negative problems of the new media.In the last part,on the basis of analyzing the negative impact of new media,this paper discusses the three aspects to how to manage and guide new medianew media: high attention to new media,developing new media,manage and guide new media.That is,the ideological and cognitive level should first attach great importance to the status,the role,impact and laws,of new media;Technical support to do a good job on the new media;Management and guidance of new media is to deal with the ‘right' and 'effective','control' and ‘well manage',‘blocking' and ‘sparse',‘online' and ‘offline',‘service' and ‘leading'.The modern age is the information age,current society is the information society,the Internet as the basis of the information age,which run through every area of our lives production.Party and government have attached considerable importance to the new media,that ‘Political work is not suited to the Internet,it does not adapt to the present era';party and government management and guidance of new media has made a lot of results,but there are also many deficiencies,The Internet environment is still not clear enough.It has a strong management and timeliness of the study guide of new media.Innovation in the last part of this paper,first proposed attaches great importance to new media,while the depth of the development of new media,to manage and guide the new media.