| China's online community has been developing for more than ten years and it has entered the network community 3.0 era.With the rapid developent of China's online community,the social operation gradually aroused the concern of the community operators and researchers.According to the objective laws of the development of nature things,social operation is the inevitable choice and the natural results of the development of online communities.Social operation will spread the isolated network community through more efficient and harmonious ways,to make the development of social opetation become more systematic and matured.The first chapter of this passage expounds the background,purpose,and significance of social operation.To fit for the rapid development of the Internet network community,social operation is not only the need of the development of online community but also the inevitable choice to improve the overall level of social operation.So The research of this aspect both has certain practical significance and theoretical significance.According to the researches about the development of network community and social operation,fingding that less directly studies for social operation.The academic researches in this area is almost blank.The second chapter define the concept of the social operation and combing the content of the historical documents.At the same time,Comprehensive the Group communication theory,Sociological theory,Marketing theory and the Media Operation and Management to put forward the basic concept and the constituent elements of social opedration.Through the above researches,establish the core concept and lay the theoretical foundation for the follow-up study of community operation.The third chapter analyze the present situation and problems of the development of the domestic network community development stage as clues,the operation of the social development process can be divided into operational vacancy,rapid development and mature period,each period and the corresponding social problems operating characteristics and summarizes the reasons.The fourth chapter returns to the research object itself,to make a comprehensive analysis and overview of the social operations of Yanyu in Dahe net.Yanyu is a vertical online community focused on outdoor sports in henan province.Based on the localization and demand of the online community,the development process,APP composition and function of the community operation and the status of the social operation team are summarized.At the end of this chapter,the method of questionnaire survey was used to evaluate the social operation effect of Yanyu,and analyze the operating problems and what should I do to improve some areas of Yanyu.TIn the fifth chapter,SWOT analysis is adopted to analyze the internal advantages and disadvantages of the operation of Yanyu,the external opportunities and challenges.There are three major changes in the development of online community during the great river network.Although there are some obvious platform advantage and user accumulation in the development process,however,the lack of community operation system is still the biggest disadvantage and the most important problem to be solved.Consider the external environment of social operation,The development of the network era provides a broad platform and infinite possibilities for the development of social operation.In the last chapter,comprehensive the reseach results of above the five chapters to put forward some professional suggestions for making Yanyu better.In order to promote the river net of social operation effect,establishing community systematic operating mode,and from the community segment,platform innovation,team construction,user attract and promotion five aspects put forward the optimization strategy.It has some positive effect and reference value for Yanyu in Dahe Net. |
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