A Study Of The Communication Mechanism Of Reversal News

The new media environment,the spread of news style and pattern of unprecedented changes have taken place in communication,news production is no longer a "patent" of the media,"rob news" has become the focus of the battle between the media.The media environment has given rise to a new spread phenomenon:reversal news.In recent years,the reversal news in the public eye frequently,has become the focus of academia and industry.The study of this phenomenon,has certain theoretical and practical significance.Study in this paper,the reversal news communication mechanism,the mainstream media such as XinHuaNet and People's Daily online selected 54 typical reversal news cases as the research object,according to lars,5 w mode,combining the social background and the media environment,from the reversal news spread motivation,subject,content,path,and prevent and avoid Angle,such as analysis of reversal news communication elements and characteristic of the propagation path appears.Discusse reversal news communication mechanism.Reversal news propagation mechanism refers to the connection between the communication elements,or interaction between the various elements form the process and the way news reversals.This study argues that reversal news is the result of the interaction between communication elements.Diversification of reversal news propagation,including professional media workers and ordinary Internet users;Delivering content is hot,novelty and subject characteristics,easy to form public opinion;Reversal news propagation path of the traditional media,online media and social media,because it is the network communication environment is frequent phenomenon of a kind of media,network media and social media is the main channel to the generation and communication;Network supervision lag is important factor to the reversal news showed the trend of flood;The media market is accelerated reversal news.Anyhow,reversal news is the new media environment in a new spread phenomenon,is the accompanying phenomenon in the process of news career development.At present,while its negative effects than positive effects,but it is not bad,need to dialectical view.Finally,based on the reversal news dissemination mechanism research,this paper also discusses how to prevent and avoid reverssal news generation and communication.