On The Media Application Of Internet Thinking

From the perspective of Marxist materialism,returning Internet thinking properties of consciousness,This paper sorts a variety of popular thinkings in the past two years under Internetthinking according to three cores,namely "Internet technology","Return to people-oriented" and "Mass information",to form a systematic framework.Internet thinking is placed into three categories: One is the Internet thinking that puts "Internet technology" as the core,which contains cloud technology as the core thinkings,like the cloud thinking and platform thinking,thinkings based on erminal technology,such as iteration thinking,social thinking,and network configuration thinkings across a wide variety of terminal devices;One is the Internet thinking putting the "Return people-oriented" as the core,such user mindset,traffic thinking,fans thinking,thinking to win fans screaming and so on.Besides,the product ideas to improve the users'(people's)experience also fall within this category,like simple focus thinking,extreme thinking,focused thinking,reputation thiking,the NO.1 thinking and so on;The last one is the Internet thinking regarding the "Mass information" as the core,such as big data thinking,integrative thinking and so on.Next,this paper explores the impacts Internet thinkings have on the media based on the framework of the above system: the social thinking of putting "Internet technology" as the core promotes the social networking media and disintermediation to occur,resulting that the newborn We-Media and New-Media robs audience resources,challenges the media function and threatens the social status of the media;The "people oriented" as the core of the user thinking praises the audience to "the altar",leds by media awareness,the audience has become an important factor affecting the media;the "Mass information" makes the media into the the information explosion circle and enter "rules of the jungle" of the information.Given these effects,the media have to introduce the Internet thinking to guide its transformation practice.In this paper,the people's daily media system as an example to explore the practice of Internet thinking in the media practice,the main content include: Practice network configuration thinking,set up people's daily total media system;Practice platform thinking,build platform media;Practice social thinking,enter the social network;Practice cross-border thinking,open up more product services;Practice traffic thinking,gather a large of the audience;Practice user thinking,pay attention to user's feedback interaction;Practice the integration thinking,integrate information sources,increase information production,integrate information contents,improve the quality of the content,integrate the production processes,optimize the mode of information production,etc..Then,this paper analyzes a series of problems in the application of Internet thinking in the media combined with the practice of dynamic,as is following: Excessive expansion of the channel leds to weak operation;blind "users first" brings chaos of the value;expanded production of information causes disorientation;copying the success stories of the newborn We-Media and New-Media narrows operating means,etc..At the end of the paper,five suggestions are put forward to solve these problems: First,understand of the Internet thinking consciousness attribute correctly;Second,a correct understanding of Internet technologies to open up channels reasonably;Third,play the media function to practice user thinking rationally;Fourth,adhere to the media attributes to ensure the quality of content;Fifth,learn from the use of Internet thinking of foreign media.All in all,in the face of the Internet thinking boom,the media should also be rational in the use of reference.Understand correctly that the nature of the Internet thinking is a kind of consciousness,it has an important guiding role rather than a decisive role in the transformation of the media to the Internet.Therefore,the media in the use of the Internet thinking,needs to be the usual to learn and use,but not blindly superstition,deification.