Research On Capacity Strategy Based On Social Media Communication Effect

When enterprise encounters the situation of insufficient capacity,people usually think that they will face the problem of shortage loss in the process of sales.But in this paper we put forward a new marketing idea.When enterprise experiences insufficient capacity,they can make use of consumer behavior to solve the problem in the background of social media.The social media communication effect is becoming increasingly important for today's businesses.As a form of emerging advertising,social media greatly enriches the way enterprises carrying out of product marketing.But also it brings the corresponding challenges to enterprise.So the focus of this paper is how to make use of the impact of consumer behavior in the background of social media.In the paper,we propose a capacity model of multi period.In this model,we add the influence of consumer behavior of social media communication effect into the capacity model of this paper.The influence of consumer behavior has an effect on the subsequent cycle in each cycle.So the way of the inverse of the dynamic programming is used in the calculation of the model.The consumer behavior includes the impact of consumers that have purchased products on consumers who have not yet purchased,and consumers that have not purchased products on their friends around them.The deduced process proves that it has the optimal solution in the capacity model of this paper.The optimal solution provides some guidance for enterprises in the face of insufficient capacity,and enriches the current capacity research in a certain sense.At the same time,we analyze the production capacity of the parameters of the model,which is conducive to enterprises to rational use of capacity models to improve corporate profits.The paper gives a detailed numerical calculation of the model.In the process of numerical calculation of the model,this paper gives the specific value of the parameters according to the characteristics of the consumer behavior in the social media.And the calculation of the production capacity of each cycle is carried out by MATLAB,so that we obtain the available sales strategy when the production capacity is insufficient.After that,according to values of the capacity model,a detail profit is calculated through the model in this paper.In contrast to the common capacity model,we find that the profitability of the productivity model in this paper is nearly eight times the profit of the general productivity model.From this aspect also illustrates the superiority of the model proposed in this paper.In this paper,we also carry out some rational analysis for the common problem faced in the process of production and sales.As the same time,we catch some actual sales data on Jingdong Mall.Using these data,we get the correlation analysis between the simulation data of the capacity model and the actual sales data.Through the rational analyses and Comparison of real sales data,it shows that the capacity model in this paper has some advantages which other production models do not have in these aspects.Therefore,the model proposed in this paper is intended to provide a suitable and reasonable sales strategy for enterprises with insufficient capacity,which can effectively avoid the waste of resources and maximize the profits of the enterprises.The model of this paper also replies to the existing capacity theory.It is believed that with the development of society,more and more new production theory will be discovered and meet the needs of enterprises.