Design And Implementation Of Advertising Management Platform

With the vigorous development of the Internet,the traditional business model has changed by the internet in every trades,the advertising industry is one of the typical representatives.With the progress of science and technology,the traditional mode of advertising has been unable to meet customer needs and cope with the growth of large business volume,and the effect is unsatisfactory.Advertising management platform is designed solve this problem.Advertising management platform has changed the traditional delivery model,the past line of business with the Internet to integrate resources to the line,not only simplifies the business process,reducing the intermediate links,but also created a huge commercial value.Users can create their own materials according to their needs and choose the appropriate ad slot to serve.Resource master can use free resources to create enormous economic value.Advertising management platform consists of six core modules,system management module,resource management module,advertising management module,material management module,advertiser management module,and User behavior analysis module.During my internship in the company,the specific work of mine is as follows:(1)Feasibility analysis,in the early stages of the project,I analyze the current status of the industry,understand the existing advertising platform for the operation of the project,the development of technical predictions and technical reserves,with colleagues in the group.(2)Requirement analysis,the author communicate with the product manager to determine the core needs,record all the requirements and send them to the customer for review.(3)Preliminary design,according to the requirement analysis results,the system divided into modules and their sub-modules contained,the logical model of the system and a detailed data model are established,which paves the way for the detailed design.(4)Detailed design and system implementation,according to the outline of the design results,code and verify the code.This platform is the use of the traditional commercial B/S architecture,it used spring MVC framework and mybatis framework which are very popular in recently;Database using Oracle;at the same,front-end interface using a more popular jQuery framework for development.In the behavior analysis module,the development team also use Flume for information collection,Kafka for queue message distribution,and real-time data analysis through Storm.At present,the system has completed the first edition,and it is running online.At this stage,the advertising platform is developing.The development team bases on the user's feedback and the use of the situation to optimize the upgrade,and improve the system availability,compatibility,scalability to build a mature advertising management platform.