A Study On The Value Of Advertising Communication In The Context Of New Media

With the development of the Internet,social media,especially mobile technology,information is no longer limited by geographical scope,behavior like share becomes easy and large scale.Such a change will continue to affect the whole society,not to understand the sharing behavior and analyze why people share and the reason of resonate,change will be stagnant.In a completely new,closely connected technology world,how do we each individual,why and what to share,share has the ability to influence or even change the world.In the bottle of share,how the characteristics of this "old wine" in the "new bottle" environment and the value of advertising communication,this article will explore it from the empirical point of view.By combing literature research of local and abroad,we found that there are many researches on sharing behavior,while little research on the value of sharing,especially in the era of networked media.This study explores the advertising value of share from four perspectives.First of all,due to the transmission of the way and limited dissemination of content,in the traditional media environment,there are many restrictions on share.resulting in share as of the spread of the way is out of the mainstream in mass communication,its advertising value is full of controversial;New media era,especially the open and shared nature of online media,the value of share has been released,we can find out share's value respectively through the communication character of new media era,the spread of new media advertising value and share the new media environment in the marketing value.And then,through the study of social and purchasing behavior of netizens,through the analysis of Taobao,WeChat,social media E-commerce through the analysis of its value system to fully share the value of advertising to share the share;Finally,the value of advertising,Share the value of the application of such great value,business to share the value of geometry? How to use the appropriate value to share? Are the problems faced by enterprises,but also part of the strategy of this article.In the end of the essay,this article joins the section on share economy,which is intended to be applied to practice by sharing the idea,reaffirming the value of sharing,and achieving value for its value from concept to practical application.