Female Rerspective On The Webcat

2016 is called as the primary era of webcast.In this year,each live platform has sprung up and shows the development trend of a blowout.Apart from the old Liu Jianfang and yy live platform,yingke,douyu and other professional video broadcast platform are emerging.All of a sudden,live broadcast,second taps and meipai which are bound in social software platform begin to flower.Some comprehensive video sites such as baidu,sohu and iQIYI are also promoting video broadcast.On these broadcast platforms,mostly we can see game live,outdoor shows broadcast and live shows.Through the analysis of these broadcasts,the author found that live shows with "beautiful female anchors" attracted the most attention and created the best interests in the economic chain of webcast."Female",as the important constituent part of the world,with the development and progress of culture,is constantly searching for her place.Media,as a cultural mapping,plays an important role in promoting female consciousness awakening and building a beautiful vision of gender equality.Feminists looked forward to building the culture of real equality between male and female in this relatively loose cultural environment of the network media,but how about the results?Based on webcast as the research object,from the feminist perspective,with the method of quantitative research and qualitative research combination,through the analysis of the motivation of webcast "beautiful girl" and "audience" by questionnaire and depth interview,this paper explains the reality that both "beautiful girl" awakening of female self-consciousness and "materialized" female are still building self-worth with male aesthetic or in order to satisfy the male peep desire.By analyzing of present situation of equality between male and female in webcast,the author expects to find out the feminist cultural connotation in webcast and conclude the possible function that media may play in constructing gender equality in cultural system.