Study On Short Videos Of Women From A Feminist Perspective

With the continuous development of communication technology,"we media"has come into people's life.Its appearance gradually replaces the status of traditional media in people's life to a greater extent.In addition to assuming the responsibility of providing information for the audience,it brings more entertainment.The characteristics of "we media",such as openness,low threshold and weak security,make it come into being with "grassroots" characteristics.With the emergence and rise of a large number of application platforms and the increasing popularity of we-media applications,its UGC model is subverting the production,diffusion and consumption of traditional media content,thus causing a deeper impact.In terms of gender and say,this kind of practice is shown as it makes the media no longer firmly in a traditional male-dominated system centered on the elite,the broad masses of ordinary women to have the opportunity to speak for themselves,through the media to express a variety of demands,even dare to justify for the female groups,dismissed the male-dominated system society for their stigmatized,labeling and other unfair phenomenon.At the same time,with the powerful content dissemination and relationship building function of new media,these women can find a large number of "teammates" who are on the same side with them online.So,quite a number of new media era progress women's discourse power obtained the unprecedented expansion,to a certain extent,won the relative social respect for women,but also promoted the last in the awakening of women's gender roles,in general is changing the traditional media era women were "misunderstanding",the"ignore" or the "rejection" disadvantage.In recent years,the short video has gradually become the tuyere of the mobile Internet and the latest form from the media,represented by trill short video platform attracted a huge amount of ordinary users,they with the ever changing filters,powerful beauty effects,can suit to use the application function such as BGM,attracted numerous women users,show ego on the platform,to share their work,or family life,etc.This is a new practice of women's discourse in China in the short video era.In a lot of short video works,women express themselves,they are no longer in the traditional concept of "little woman" or "submission" in the image of men,with topics ranging from beauty makeup,wear to work and relationship,not only the body itself become the carrier of short video narrative,also become the most important narrative,all of these with the innocence is the virtue for women in the patriarchal society,such as step backward ideas,make men aware of their"primary" traditional status been shaken,and therefore cause a lot of "big men",criticism and even abuse.With the further development of women's expression in new media,this new gender antagonism may become more prominent.By observing the content of female short videos on the platform of douyin,this paper specially analyzes the practice degree of female discourse and its contradiction status,and strives to promote gender dialogue in the new era in a moderating way.The purpose of this paper is to make the public clearly aware that the means and goal of the rise of female discourse and the spread of feminist ideas are not to degrade men or surpass male hegemony,but to promote women's internal gender awareness and external gender dialogue so that they can have their own development path.