A Study On The Operational Strategy Of Culture And Tourism Public Number

Today,the rapid development of the Internet,so that the Internet based on the new media has become an indispensable economic growth point.WeChat This has a nearly 400 million users of large-scale social software has been developed more and more mature,features covering communications,social,media,marketing,shopping and other aspects.In the convenience of most people communication,life at the same time,has become a number of people entrepreneurial or auxiliary business approach.As the micro-public platform is now more and more mature,various types of public signs more and more public signs began to become one of the important choice of modern learning.WeChat public number this platform has become every new media people can not bypass the topic,the traditional media to open the public to adapt to the needs of the new era,the new media is no lack of entrepreneurs in which.With regard to the study of WeChat public numbers,the academic community is mainly concentrated in this two years,and because of the reasons for the rapid upgrading of the media industry,the industry is constantly changing,so this research is also constantly exploring new content.This article will be based on content,topics,users and operations to study the "that city" the public number.And will use the content analysis,case analysis,data statistics and other methods to study the public and other relevant public signs of the status quo.The study found that such public numbers had a process of forming a relatively fixed pattern from the immature stage of exploration in terms of topics,content,push time,and advertising operations,and this process took about an average of about a year.The ultimate goal of studying this public number is to discover the large numbers of operations and writing in the public numbers,as well as the new developments in the micro-public platform for more than a year,and the lessons learned from the high public interest And imperfections.