On The Empowerment Of Media In The Marginal Group From The Perspective Of Discourse Analysis

Marginal groups,has been the topic we need to focus on today,because compared to the mainstream groups,they are most likely to be ignored.In order to get rid of the status situation,the relevant government,the organization hopes to help them from the economic,social and cultural aspects,sociologists define it as "empowerment".With the rapid development of the Internet,"empowerment" behavior extends from the sociology to the media,resulting in qualitative changes.The widespread popularity of the Internet,but also makes the marginal groups have a platform to appeal.In this paper,we will use the virtual community as the starting point,select several representative marginal groups and marginal topics in the Douban group.Through the discourse analysis method,we can analyze the communication characteristics of the marginal groups from the microcosmic angle of wording,rhetoric,rhetoric and so on And how to realize the empowerment of the kernel,and then on the basis of the text analysis will be placed in the context of social practice in the reference,which will expand the perspective of research,with relatively closed text research extended to the social sphere.In the last part,through case study,we focus on the effect of marginal group empowerment,and measure it from four levels:individual,interpersonal,group and citizen.Through the study,we find the following conclusions:The marginal age of the marginal community in the virtual community is low and the boundaries of the division are dispersed.At the level of realization,the entitlement demands are basically realized at the individual,interpersonal and group level.The national citizen level is still in the discussion stage,the marginal groups in this area of participation,enthusiasm is not too high.Therefore,from the real empowerment to achieve,its development path is still very long.