The Design And Evaluation Of Marketing Management Information System Of Jinzhou Power Supply Company

With the new round of power system reform to promote the power market reform,especially the power exchange market construction process gradually accelerated,power supply enterprises how to enhance the core competitiveness of the market,to gain more electricity customers,occupy the electricity consumption market,all this Need to develop marketing strategies to improve the efficiency of information services,to achieve additional sales and promote the sustained and healthy development of enterprises,power supply enterprises are facing an urgent and arduous task.In recent years,China's urban and rural power grid renovation project implementation,making the number of power supply customers,marketing data into a multiples of the geometric increase,the whole society put forward higher requirements on the power supply service quality.Traditional marketing management has been unable to meet the management needs,to seek a new marketing management solutions,the establishment of a centralized data center,decentralized application as the core of the marketing management information system is imminent.Based on the case study of mature computer technology and electric power enterprise,this paper constructs the marketing management of electric power enterprise based on the actual situation of the marketing business management system of the city power supply company and the different functional requirements of the user to the system,taking Jinzhou Power Supply Company as the actual research case,complete the function module,database,interface design work,to achieve system login,data log,data query,report generation,marketing results and other major functions.Integration of various business units,to avoid the company within the information island,so that the internal data and information in a safe and reliable platform for the exchange of resources to achieve centralized management of power enterprises to improve the overall efficiency of power companies.This paper chooses the evaluation index system of marketing management information system effect from four aspects: economic benefit and comprehensive benefit,and makes the effect of marketing management information system designed in this paper.According to the conclusion of the evaluation,the paper analyzes the advantages and disadvantages of the marketing management information system of Jinzhou Power Supply Company.