A Study On Trust Issues In Micro-blog Community

Web2.0 times is coming,social network have a strong development.Which makes the Internet social trend more obviously,with the continuous development of social network service,more and more people rely on social network for interpersonal contacts,so led to the user of social network exploded.Now social network has formed Sina micro-Blog,and Tencent micro-Blog,and everyone network three giant situation,and which to Sina micro-Blog development most quickly,bring maximum influences.In this age of the popular micro-blogging,micro-blog communication has become a new form of social interaction.At the same time micro-blog communication makes people get connection more convenience,But also brings too much questions,such as micro-blog virtual space network spoofing,network hype,cyber-bullying,and so on.Internet rumors of major and concentration.Many network violence network rumors are first occurred in Sina micro-Bolg community,caused people's trust crisis problem in micro-Blog Community,due to micro-Blog is one of the most important social network in virtual space.micro-Blog Community trust crisis problem may will spread through the whole Internet,make the trust of virtual space of trust shadow,so to solve the micro-Blog Community trust crisis,not only relates to the whole network trust reconstruction,but also makes our society more healthy,more harmony,more civilization,and ordered of virtual space new order meaning major.Network trust works closely with social trust,the discussion of trust problem in the network will have a certain significance influence to the real world of trust problem solving.Which will have a good promoting to build a harmonious society.Therefore,the micro-Blog community trust discussion is not only beneficial to the community,are bound to have an impact on reality society.First chapter introduces the writing background and significance,the issue of trust research,the research ideal and research methods.Chapter two focus on theoretical foundation and the definition of the concept of micro-blogging community and online trust.Chapter three part is the microblogging Community trust general situation,including SINA's microblog community development survey,SINA weibo brief introduction,sina weibo community confidence,and gave a description of micro-Blog Community Trust "reticulocyte economy" and "microblogging public goods'' phenomenon.Chapter four focus on description of micro-Blog community trust crisis and the manifestation of micro-blogging Community trust crisis.Which manifested in several ways:the phenomenon of network spoofing and network hype,cyber-bullying,internet rumors.Fifth chapter duce to micro-blogging community trust crisis to find out why there is a crisis of trust,the main reasons are for this:Fame benefit bring the morals lost,since the days of media information spreading quickly,network groups in the crowd imitated,false authority in micro-blog,the micro-blogging community has poor supervision,and community users "ownership" consciousness.On the sixth chapter of laying the Foundation of the previous text,we try to find the solutions of micro-blogging community confidence crisis problem.Theresolution of micro-blogging community trust crisis from lie in Government level,Community Manager,the opinion leader of micro-Blog,as well as a personal level.And from the trust theory discusses the significance of micro-blog community trust mechanisms.Micro-Blog trust conducive can simplify microblogging community complexity and contribute to business value of microblogging communities and reduce the cost of micro-blogging community supervision and penalty costs.Conclusion to summarize the full text and pointed out that the meaning of the writing,but also pointed out the shortcomings of the writing,For microblogging Community Trust Outlook,hope that more scholars to conduct a more in-depth study on the issue.