Quality Management Research For TV Program Language

Television program is mainly presented in the form of language,in other words,it belongs to the product of language,the quality of TV programs depends on the quality of the language,language is the core of which is the most notable factor.With the development step of television program quickening,the language of TV program quality problems also gradually highlights,from the basic words error to the host image gaffes,from etiquette image to the overall style,presents the problems are varied,If you don't manage to improve,any problems will destroy the credibility and quality of TV or programs.As the critical period of media convergence transformation,TV program language quality management should be worthy of attention.It is a fusion study of communication,linguistics and management,grasping the main points of the quality of language,providing the media managers the reference in multidimensional view.This paper summarizes the current research of TV program language specification through the literature review,clarifying TV program language on the basis of the intrinsic logic relation of quality and management,so as to define TV program language elements of quality management in two kinds——sound language and silent language.Then,by means of questionnaire and interview,summed up the current TV program language problems and respectively from two factors one by one.Finally starting from the problems,combining the theory of total quality management,attempt to put forward the principle for TV language management and effective management system.