| Compared with the traditional form of diplomatic news,the new media environment under the diplomatic microblogging is a new form of news communication.The spread of diplomatic microblogging allows the audience to better understand the political,economic and social situation of their countries.Diplomatic microblogging through the establishment of contacts,dialogue,information,communication to achieve the impact of the people of other countries,combined with the development of the Internet today,makes the Internet media public diplomacy an important part.Sina microblogging great influence makes the embassies in China have registered to form a unique diplomatic microblogging group.This paper is divided into four parts.The first chapter is the introduction,the introduction of research background,research significance,literature review and research methods.The second chapter introduces the background,definition and type of diplomatic microblogging.The third chapter uses the quantitative analysis method of the US Embassy in China to analyze the contents of the case,from the number of microblogging volume,issues,objects,effects and other aspects of the US Embassy in China microblogging spread characteristics,And effects. |