| In the new media era,the plentiful and rapid alternation of microblog news promote the interactive behavior between "opinion leaders" and "fans" in microblog.The related researches find out that source news of microblog news are regarded as dominant subject.The growth of topic space is not only broadened the interactive space,but also enhance the interaction efficiency."Grassroots" move into the lead in the reconstruction of microblog interaction.,which embodies the microblog openness.The degree of concern and the awareness of the role are negatively correlated to the space of role play.In the process of information dissemination,the user influence is weak correlate to the number of fans.This thesis researches and discusses the related topic based on above-mentioned research.The first chapter of this thesis summarizes the research background of the interactive behavior between "opinion leaders" and "fans" in microblog and puts forward the purpose of this thesis.Second,the concept of opinion leaders,fan culture and interactive theory are sorted out in this thesis.Finally,select the method of quantitative research,mainly using the random sampling method of sampling survey to explore the influence of microblog interactive issues and the effect of communication analysis.The second chapter discusses the causes of microblog opinion leaders,respectively from three aspects in-depth discussion.First,in the extensive application of the Internet,people get and receive information is not balanced.The most important external factors are due to the social environment.The public run deep the expression of individual wishes.Meanwhile the interaction relationship between real life and virtual network becomes more and more tight.Second,the media ecological environment determines the direction of development of microblog opinion leaders.As science and technology and society developed,the role of mainstream media and non-mainstream media will always change;while the interaction and competition of official opinion and civil opinion improve the speed and fairness of public events.Third,Web2.0 technology not only provides a strong technical support and efficient means of transmission for the formation of microblog opinion leaders,but also bring a steady stream of power for the network.The third chapter explores the connotation of microblog "fan"culture.First of all,the generation of microblog "fans" is mainly due to meet the needs of people using and the needs of fake social interaction.Second,the reason why microblog "fans" promote the diversity of the activities is also mentioned.The reason divides into two points:on the one hand,participating in a variety of social activities,microblogging"fans" promote social progress;on the other hand,the degree of activity of microblog "fans" improve the participation of the media culture.Again,the problems and solutions of the microblogging "fans" are discussed.The last chapter of the thesis has carried on the experimental analysis to the influence of the interactive topic of microblog.It is found that the dialogue structure of microblog interaction has the characteristics of diversification and the role has different characteristics of interactive situation.In conclusion,the thesis explores and analyzes from the microblog interactive structural elements,topics,roles and interactive technology platform.It demonstrates once again that the arrival of the microblogging era has broken the traditional mode of communication and ushered in a more convenient and efficient new media era. |
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