Design And Development Of Accurate Marketing Platform

The Accurate Marketing Platform,through analyzing the mobile phone users' on-line behaviors,can determine the users' favorites,interests and the changes in trend,and make the cluster analysis of users and accurate market prediction possible.Moreover,it can also model the clustered users of the same attribute,and thus enable targeted marketing,content distribution and other commercial activities to different types of users.With the explosive growth of mobile internet users,the daily online log data has become so huge that the traditional data analysis platform simply cannot satisfy the needs of massive data storage and off-line analysis.The Hadoop-core distributed data processing platform and the popularization of its ecosphere technology provide a new way to process massive data and to realize accurate marketing.This system resorts to Hadoop platform to execute off-line analysis calculation and storage,and uses traditional relational database to store the analyzed results,based on which the marketing personnel conduct their marketing behaviors on the marketing system platform.This system,based on telecom PS-domain user online log data,records each user's online behaviors every time.Through multi-dimensional analysis on the massive data records,it analyzes the users' terminal using habits,browsing habits,location information,interests and hobbies,and attentive focuses,and gives the users all-around “profile analysis”.The users' online behavior analysis runs through the whole project.The system construction involves data collection,client tagging system establishment,big data platform construction,content semantic analysis and marketing support.Specifically,the system uses Hadoop cluster to acquire unified DPI text,matches it with the tag library through certain algorithms,and then transforms it to the aggregation-level data needed by application layer.Meanwhile,by reptile and other means,the system constantly enriches and perfects website classification library and client tag library.The marketing support mainly includes HTTP circle analysis,client search content analysis,HTTP content analysis,etc.The HTTP circle analysis: analyzing and displaying the service condition of major business groups(reading,music,game,animation,video,etc.)in the whole network.The client search content analysis: classification analyzing and displaying of the active searching content of users in the whole network using the keyword library;conducting tracking inquiry and display of designated users' searching keywords and content.The HTTP content analysis: using resource database to analyze title/keyword of HTML in the whole network,displaying the distribution of reading,music,video,game,animation,application,real estate,car,mobile phone,E-business in the whole network;TOP exhibiting the popular access content of all the webs.