Design And Implementation Of Bank Customer Marketing Service Management Platform Based On Hadoop Distributed Architecture

At present,the marketing goal of big data is the brand-new mass data as the basic,using the Internet technology to expand the way.In the process of developing its marketing approach,big data is mainly based on the Internet,which relies more on the platform's big data collection and its analysis and forecasting capabilities,thus can better for the enterprise's advertising targeting and accuracy to provide support,in order to bring brand corporate customers high profits.In short,big data marketing is the use of Internet technology,at the best time and the best location to use the best of a carrier and scientific ways and means to launch.The purpose of this paper is to build a kind of big data cluster based on Hadoop,and make use of the big data technology to manage and exploit the bank's data marketing.The main work of this dissertation includes:First,combined with the existing Customer Marketing Service Management Business of large commercial banks,based on the customer marketing service proposed by commercial banks as the actual business demand driver,to investigate and analyze the existing problems and corresponding solutions of the bank's Customer Marketing Service Information Management,and to summarize and analyze the current situation of the bank's customer marketing management at home and abroad,put forward the research direction and the concrete research content of the paper.Secondly,the key concepts and related core technologies of big data are analyzed,and the implementation principles of Hadoop distributed platform and Web crawler are described.It focuses on HDFS,distributed data store,distributed computing,and Hive distributed data warehouse.Thirdly,the feasibility analysis,function analysis,collectivity design and main function module design of the Bank Customer Marketing Service Management Platform based on Hadoop distributed architecture are described.It mainly includes data marketing management subsystem,web crawler subsystem and big data analysis subsystem.The Web crawler sub-system includes multi-thread module,the main module design of Crawler,the download of HTTP module,the extraction of each module,the connection,the relevance of the topic and so on.And the development process of the environment,the related dependence of the software and hardware and so on are analyzed.Finally,based on the implementation of Hadoop distributed platform,the performance test,security test and system running test of the bank customer data marketing management system are analyzed.