Design And Implementation Of E-commerce Transfer And Matchmaking Tradeoff Platform Based On Crowdfunding Model

In today's society,the application of Internet technology and modern information technology has penetrated into all walks of life,which has brought many opportunities and challenges for the financial services industry,a variety of financial services platform and financial service mode came about.As a new innovative financial model,crowdfunding has integrated the Internet and traditional financial industry deeply,stimulating the microfinance and consumer finance market greatly.This paper deeply analyzes and mines the present situation of domestic and foreign development about crowdfunding business model,finding that there are some problems liking capital flow slow,high cost usage,poor investment and financing efficiency in the Internet financial industry.Meanwhile,the small micro-financial,and consumer financial market exist a huge gap in the Internet financial industry.This paper,based on the current industry research and with the unified user entrance,and capital account for the main idea,segmentates and enriches the single crowdfunding business model and applys this model to the electricity supplier transfer system and trading system,designed a corresponding integrated platform.About the platform development and implementation aspects,we analysis the comprehensive business needs of the E-commerce and matchmaking tradeoff integrated platform,and taking into account the platform's scalability,flexibility,stability and other performance requirements,we presents a Web system integrated platform based on B/S architecture,and according to different characteristics of the crowdfunding pattern sub platform and matchmaking tradeoff sub platform,this paper propose appropriate technical scheme and the design of development architecture of the overall plan.Crowdfunding pattern sub platform uses technical scheme involved Centos +Nginx + Apache + MySQL + PHP,based on ThinkPHP development framework and MVC design pattern,the sub platform business process improvement and custom PHP tags on architecture,form a set of strong stable and flexible development program.Matchmaking tradeoff sub platform using SSH(Structs+Spring+Hibernate)as the main framework of the platform.About this framework,Structs implement the MVC design pattern,mainly responsible for the presentation layer;Spring is in charge of theinterface layer and business logic layer,reducing the code coupling;Hibernate framework is responsible for ORM mapping,solving the relational database persistence problem.Combining the specific matchmaking tradeoff mechanism and the features of business realizes the whole matchmaking tradeoff platform based on this SSH framework.This paper achieves the transfer system and matching trading system combined the Internet financial crowdfunding mode and provides a new theoretical and practical guidance for the application of the Internet financial crwodfunding mode.It builts a multi platform interactive financial architecture based on the unified user entrance and account system.The architecture with wide versatility,compatibility that can be easy to expand provides a convenient environment for the interaction between different systems,provides development ideas and builds the foundation for the subsequent binding system of different requirements.It not only reduces the cost of promotion between different systems and the costs of using and learning of different systems for users,but also can produce the huge economic value.