| In the digital economy,enterprises are facing fierce market competitions.As an important method to improve the sales rate of goods and expand the influence of enterprises,promotion has been used more and more widely.Enterprises will always implement a series of promotional strategy in order to win more customers,and will frequently changer its marketing strategy to adapt to changes in the market.Promotions changing and updating put forward higher requirements for software applications.In traditional system,create new promotional activities so difficult that can not meet the needs of the market.This thesis proposes an one-stop promotional activities management platform,which provides the ability of promotion management for digital transformation of telecom operators.The System abstract complex business rules into the concept of building blocks,through the combination of different building blocks,to achieve flexible arrangements for promotional activities.Building blocks as a promotional rules of the carrier,divided into conditional blocks and equity blocks,which can be configured online.The system adopts the microservice architecture,which divides into four independent micro services,through the distributed service framework for service management.The implementation of micro-service uses a metadata driven framework,which is divided into three layers:service provider layer,business logic layer and data access layer.The rule engine is used to execute the promotion expressions,that achieved a separation between the business logic and code and reduced the complexity of the system.The system has been successfully commercial at home and abroad,providing a flexible,scalable one-stop management platform for the complex promotional activities.Test results and practical use show that promotion system based on the micro-service architecture can effectively support the development of promotional activities and enhance the economic benefits of enterprises. |
PDF Full Text Request