Research Of The Application Of Rule Engine In The Promotion Management System

With the increasingly fierce market competition, and the retail industry booming, promotion as an important means of increased merchandise sales gaining more widespread use. Such as supermarket chains, supermarkets and other retailers will always implement a series of promotional strategy in order to win more customers, and will frequently change its marketing strategy to respond to the changes of market. Promotions changing and updating put forward higher requirements for software applications. The traditional business logic hard-coded into the program approach can not meet the market needs, so there is an urgent need for the application business logic layer to apply a new system architecture, to achieve the separation of business logic and code.In this paper, aim to applying the rule engine in sales management, first of all introduced the business rules and rule engine technologies briefly, highlights the Drools rules engine including the rules engine framework,,principle, and the reasons for choose Drools rule engine.Starting from the analysis of customer needs, combine with promotional strategy of multiple system users, summed up promotional model and propose solutions for some of the problems. In this paper, we take five layers B/S architecture system including client, presentation layer, business logic, persistence layer and data layer.For deficiencies of the existing rules engine in business rules making, maintenance and User-friendly so there's enough for the user interface design, in addition to the authority, the fact libraries,and interface design. Finally, the promotion rules management system achieved a separation of business logic and code, which reduces the complexity of business logic components, reduces the application cost of maintenance and scalability.