| With the 4G network into thousands of households,the price of mobile terminal equipment,such as Android and IOS plunge in operating system constantly upgrading,since the beginning of 2010,China has officially entered the mobile Internet era and the trend change,all overbearing links all make a cut possible.The main reason is that social media in the mobile Internet era of new media as a representative of the height gives people access to the media and the right to use,to meet the people to maintain emotional and relationship maintenance needs,and spawned a series of communication phenomenon.In order to explore the social trend and phenomenon of news communication under the mobile Internet era,this article not only explains the concept and logo of the mobile Internet era,but also makes a detailed analysis from the sources of news.There are three types of social news,namely "traditional" news,"vest" news and the circle of friends.The news spread of social reform the traditional news production mode,so that the original news producer change to the professional content producers,content producers and users of occupation content producers.Mobile Internet for the news industry,mainly from the source of production,content presentation,communication channels and communication functions,highlighting its indispensable role.The elimination of technical barriers,compression time and space constraints,decomposition,reconstruction of social authority relationships,aggregation mode of transmission,the flat structure of the society,news has a significant effect of empowerment and construction of public sphere etc.Although the news has demonstrated the advantages of diversification,diversification and other advantages,people still cannot use it anytime,anywhere.Based on this,the author combined with the traditional needle news media theory,traditional media and standardized management,put forward the optimization strategy with feasibility of gatekeeper mutation,credibility is weak,the lack of awareness of copyright: reshaping the new generation of "gatekeeper",create social news kernel and incentive original power,improve relevant laws and regulations.The rapid development of the mobile Internet for the news of social communication has brought a greater development platform,it means not only the opportunity to spread the news,but also to face severe challenges.Therefore,we should follow the development of science and technology,the active use of the Internettechnology,combined with the main characteristic of mobile Internet dissemination of news,so as to give full play to the advantages of the Internet,providing development opportunities and make a contribute own for news communication. |
