Research On Interface Design Of Shopping Mobile Apps

Following the development of Internet and im provements in users' demand for mobile consumption,there is an growing demand for shopping websites diverting from PC to mobile app.Under such new media environment,an increasing number of users obtain information and buy commodities via mobile phone apps.In order to enhance user viscosity,traditional enterprises are also a ttempting to build ente rprise image,expand influence and do product marketing via mobile phone apps.Mobile phone apps are composed of multiple interfaces,each one carrying the information to deliver,and information presentation and delivery dete rmine the survival of m obile phone apps.Therefore,studying m obile app interfaces that are prag matic,nice-looking,an d provided with good user experience is of higher use value and certain economic results in society,and is also of practical significance to realize efficient operation.Relying on Se miotics,design aesthetic s and Gestalt psychology theories,the paper analyzed influencing factors of shoppi ng apps' interface design in perspectives of society,economy,culture and online shopping user,and dr ew the pr eliminary conclusion of mobile shopping development status.Based on the conclusion,by means of mass data acquisition,the paper conducte d in-depth discussion and research on shopping mobile apps' interface both dom estically and overseas,analyzed shopping mobile apps' interface design factor,design style,and summarized the design principle of shopping mobile apps' interface.On the basis of such principle,the paper set out the practical exploration of shopping mobile apps' interface design.