| Hui traditional festival is the most expressive force of the hui culture treasure of cultural treasures,religious and ethnic characteristics.Media reports by traditional festival of eid al-adha,set up a panel for the outside world to understand the Hui Nationality.At the same time,promote the uplifting the spirit of the masses of hui nationality and national character of the hospitality,in shaping the image.At the same time also realize the function of many aspects of society,such as the generation of the region public self-consciousness and strengthening,its culture emotion of strengthening,the reflection of their own cultural value and the strengthening of the sense of national identity and regional pride,and the heritage and development of the hui nationality festival culture,etc.This article selects the hui eid al-adha,one of the three major traditional festivals as the research object,using literature analysis,content analysis,field research method for the research methods.Taking Ningxia daily reports of all eid al-adha,in 1958-2016 as the research sample,summarize the Ningxia daily reports of the hui nationality traditional festival and the impact of;Combined with field observation to understand the city of Cai Xiang village and the villagers’ understanding of the hui nationality traditional festivals,and they are present in the media of the understanding of\"hui traditional festival\",to explore the hui nationality traditional festival of the media to present the relationship between cultural identity and hui populated areas of mass media is a traditional festival culture communication present situation and the existence insufficiency,the author found that in the process of the analysis of the exploration of Ningxia daily reports for cid al-adha although in real life people celebrate eid al-adha,on the basis of the situation but there is no comprehensive reflect the eid al-adha in real life situation,make Ningxia daily eid al-adha appears in the scene with the eid al-adha have certain differences in real life;Ningxia daily reports for eid al-adha prompted the hui people to strengthen its culture emotion,prompted reflection of their own cultural value,good for people of the hui hui festival culture inheritance,also prompted the hui nationality festival culture gradually tends to the mainstream,but also has many shortcomings:reported mold and depth,coverage not widely reported and imbalance,and so on.And this will be for further populated areas of hui nationality traditional festival culture dissemination of mass media,the hui people improve traditional festival culture and esteemed completes the minority areas of mass media provide certain reference festival culture spread. |