A Study On The Transmission Path And Dilemma Of Chinese Art Film

With the rapid development of China's film market,film production,screening,publicity path is maturing,the domestic film industry gradually to the professional mode of operation.Chinese art film "Assassin","Black Coal,Thin Ice" made a certain degree of social attention.On the one hand shows the existence of layered groups;on the other hand also shows that there are still many Chinese filmmakers keen to shoot and construct the diversity of art films.Cultural diversity has not been overshadowed by the prosperity of the market;on the contrary,it's support for art film.Relay on the Neorealism as the theoretical basis,by the art of film and the Neorealism on the human care and social reality consistent with the perspective of the core,the domestic art film "Assassin" and "Black Coal,Thin Ice" to explore the propagation path.Based on the PEST analysis model,according to the politics,economy,society and technology environment,finds out the communication goal and constructing diversified values.In the third part,the author makes a detailed analysis and comparative analysis on the production,screening,propaganda of "Assassin" and"Black Coal,Thin Ice".Both films' propaganda has a certain effect.But through the film screen,voice,transmission values and other elements of the production,"Assassin"narrative Hou away from the audience,but "Black Coal,Thin Ice" is the integration of commercial elements.The difference in production makes the audience accept different degree,and its appearance in the show also faces a different scene.Through the research,we find there are some dilemmas in the communication path of the art film,such as the ambiguity of the market positioning,the generalization of the extreme production;the lack of public welfare screening space;the confusion of copyright consciousness and the value chain.Based on the art film and development trend of the domestic film market,the dilemma in the process of its communication should start from the source of the production;cultivate the potential audience on the basis of the stickers and breakthroughs of the creators.Grasp the proportion of income,to avoid the box office theory;use quasi-public welfare show space "vertical delivery",the establishment of virtual art cinema.More importantly,the development of art film is inseparable from the government policy of fostering,beyond commercial context of cultural construction,through cultural consciousness to give art film more living space.