Analysis On The Motivation And Performance Of Media Enterprise M & A

The rapid development of film and television industry is inseparable from the strong support of the capital market.In recent years,more and more companies in film and television industry have been vigorously developed through merging and reorganization.Through the research on Huayi Brothers M & A(merger and acquisition)of Yinhan Technology,Zhejiang Changsheng Film And Television Company in 2013 and M & A of Zhejiang Dongyang Grand Entertainment Co.,Ltd.in 2015,this article studies the performance of H.Brothers after M & A,and gets general revelation from the M & A of film and television industry.The first chapter is introduction,which points out the starting point and the research significance of this paper,and introduces the main research contents,methods.The second chapter is the theoretical basis of M & A,which defines the concept of M & A and analyzes the causes of M & A of listed companies.The third chapter introduces the development of film and television industry in China in recent years to find the background for the following Huayi Brothers M & A activities.The fourth chapter is the M & A process of Huayi Brothers.The first is the introduction of Huayi Brothers,and followed by the introduction of Huayi Brothers M & A.The fifth chapter is the analysis of Huayi Brothers M & A motivation,and takes a lot of companies as the example.Chapter 6 is the performance evaluation of Huayi Brothers,which starts from the short-term wealth effect and the company's performance after M & A as well as the various financial indicators to conclude the effect on Huayi Brothers after several acquisitions.Chapter seven concludes the merger case of Huayi Brothers and gets a general revelationThe M & A activity of Huayi Brothers in the current year produces a good market performance response and has significantly increased short-term wealth effect.Therefore,investors are optimistic about the future development of Huayi Brothers after M & A.M & A brings new vitality and opportunities for the development of Huayi brothers,and also brings outstanding drama actors and manufacturing teams.It lays the foundation for the future development.Moreover,Huayi Brothers extends the industrial chain through M & A,and it also can take the mobile games as the derivative products to develop in the future market.