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Design And Implementation Of Group-buying Site Home Page Advertising Platform

Posted on:2018-10-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y YangFull Text:PDF
GTID:2348330512984586Subject:Software engineering
Abstract/Summary:PDF Full Text Request
With the Internet,group-buying websites have had a piece from the traditional business because of its more sales and good prices,which have constantly penetrated into all aspects of people's lives.At the same time,the smart phone and mobile Internet has been unprecedented developed rapidly,which has a transformative effect on people's way of life back.Group-buying websites have been gradually transforming to the 020 model,so that to combine transactions and mobile payment organically and expand their business.Thus comes two inevitable problems brought by the gradual transformation.Firstly,a company needs to maintain more than one end such as the PC,mobile client,mobile browser,and so on for the same transaction.Secondly,each expansion of a business brings twice the amount of original customer transactions,and in other words,rapid horizontal expansion of business greatly increased the difficulty of transaction management.In order to solve the problem of managing and mitigating business pressures,it is an inevitable trend to produce a unified system for managing different transactions.In addition,the home page of group-buying websites is the bridge of flow between users and vertical classifications,which has an irreplaceable importance.This makes it a critical and urgent task to solve the problem of unified management and efficient expansion of business on the home page.Home advertising platform for group-buying websites(advertising platform)was born as the key support platform.The platform has three main functions:the entry function of the first page advertising-the advertising entry layer-serves the company's operations department;the storage function of the advertisement-the data storage layer-stores the advertising information produced by operational workers,which is related to more than a dozen tables;advertising output-interface return layer-with json data format bring out advertising through the interface,which services the downstream system,such as mobile client,pc and so on.This paper starts from the requirements analysis,then introduces the platform design,analyzes the realization of the method logic and shows the realization of the platform,and then analyzes and describes the testing process from the aspects of function and performance,which comes by the article summarizes and prospects.The platform focuses on the first page advertising,which has played an important role in exploring the problems encountered in the transformation of the website.In the advertising input layer,the platform integrates the mobile client,WAP,PC and other ends of the business,which has eased the pressure of management when expand business.It has increased online approval and approval of the material function,which improved the problems of poor manual audit accuracy,bug-prone and difficultiong of location.At the data storage layer,the platform optimizes the redundancy of old platform,making the structure of data storage clearer and easier to maintain.In the interface return layer,this platform uses the strategy of small flow,with list and redis cache to improve the performance of the interface serving downstream.It is the business and traffic ties of group-buying websites.Advertising platform has clear module classification,and it is scalable and strong.At the same time its code emphasis on reusability,security,Compatibility with the old system,and good maintainability.While saving manpower,it is an indispensable part of the site to provide stable,accurate,safe service and real-time feedback.
Keywords/Search Tags:ad configuration, integration of multiple clients, scalability, Redis, monitor
PDF Full Text Request
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