The Research On The Development And Management Of Museums' Cultural Derivatives

With the development of public museums and the closer relationship between museums and the public,the appearance of museums' cultural derivatives has not only enriched the visitors' experience,but also eased the long-lasting of the difficulty of the lack of funds and audience.More importantly,this paper caters to the recent governmental policies which encourage museums to develop cultural derivatives.However,compared with the museums in foreign countries and Taiwan,the cultural derivatives initiated by museums in mainland China remain a low level without a perfect system.Therefore,this paper firstly views from the status quo and some existing practical modes,and attempts to explore from the following three aspects:design,marketing,laws and regulations protection.Through the research,I hope to form a complete chain of the development of museums' cultural derivatives,and provide relating suggestions for the future development of Chinese museums which aims at reaching the win-win situation of financial and social benefits.