On The Composition And Evolution Of The Moderator's Communication Style In CCTV Spring Festival Evening

The CCTV Spring Festival Gala has gone through thirty-four years since its inauguration.The Spring Festival Gala of various historical stages shows different social trends,cultural patterns and aesthetic trends.It is not only a symbolic ceremony of the New Year's Eve TV,but also But also become a part of the memory of the collective culture of the Chinese nation,in the continuous construction of national cultural identity and ideals and beliefs at the same time,promote national culture prosperity and development.With this cultural event,the audience through the audio-visual text understanding and interpretation,so that cultural sharing and transmission can be achieved.In the CCTV Spring Festival Evening Show,the host is a very important cultural symbols,with the progress of the times and social development,Spring Festival Evening Moderator's communication style is constantly changing.This paper tries to analyze and analyze the elements of the Spring Festival Evening Moderator's communication style and its transmutation by using the content analysis method,taking the time as the thread and the linguistic symbols and non-linguistic symbols as the starting point.China 's large variety show program in cultural construction and social governance play an important role.