Design And Implementation Of Catering Enterprise Service System Based On O2O Mode

Nowadays,online and offline mode(O2O)has become a prevalent model of Internet economy development,which is characterized with integrating the convenience of online and authenticity of offline features,thus enhancing the shopping experience of consumers.Therefore,the research of O2 O based catering service mode and system significantly important.This paper is focused on the research of existing traditional catering enterprises' Internet-based strategy development,aiming to establish an assistive decision-making scripts to fully utilize the collected user information,and provide scientific guidance for the enterprise through the process of data mining,In this way,the profitability of catering enterprises can be better achieved.The main research contents include:1.Developing online based catering service platform from the O2 O model,to make operation more easily as well as gathering user information in an effective way to assist decision-making.2.Achieving the goal of the recommending dishes to customers in an active manner and enhancing customer satisfaction by using gathered user information and processing with associated data mining rules.3.Classifying the customers of catering business and adopting respective sales strategies with the help of data mining algorithm classification,so that the loyalty of customers can be further improved.4.Displaying dishes,activities and other related information in various ways,and sending notifications via multiple channels with the use of Internet platform.In this paper,the application of O2 O model in catering enterprises is discussed first,followed by the analysis of the function and performance requirement of the system via software engineering.Based on the analysis results,the architecture of the service system is put forward addressing the detailed design of associated mining and data processing algorithm classification in the application service system in catering enterprises.Finally,the function of the service system is tested and realized.This system enables the catering enterprises to obtain comprehensive static and dynamic information of customers to help improve the awareness of making profits by using data mining techniques.Therefore this research is of significant practical value.