The Construction And Implementation Of Enterprise Data Analysis Platform In H Company

Under the background of globalization in the Internet era, the competition between enterprises has already become fiercer and fiercer, and more and more transparent at the same time. The so-called "seller’s market" has not just gone forever, what more serious is that, if the enterprise does not timely obtain and creatively meet user needs, it may be quickly eliminated by the market. Everything has its two sides, and the Internet is no exception. Internet-enabled is a trend, which brings full competition and also offers prepared enterprise opportunities to surpass itself and even the industry.In order to better cope with the competition in the Internet era, as the industry leader which beyond itself is beyond the industry, H company quickly adjusts its own role orientation and business model in order to possess advantage of scale and serve users flexibly at the same time, which requires not only the adjustment of the organizational structure, but also the effective support of the information system. In the process of rapid development, H company has implemented membership system, after-sales system and other information systems. Although these systems contain a large number of user data, but the data management is decentralized, and there is no standardized integration, which results in limited support for business and not completely releasing the value of the data. So it is urgent to build enterprise data analysis platform to support the realization of enterprise strategy in the Internet era.This thesis focuses on the construction and implementation of enterprise data analysis platform of H company, which includes platform requirements analysis, the overall architecture design of the platform, system overall structure planning, the platform functional design, data structure design, hardware resource allocation, data flow carding, code concrete implementation, platform integrated test and on-line operation. Firstly, this thesis introduces the context and meaning of the research project. Secondly, this thesis analyses the domestic and oversea status of research and technology development. Then from the perspective of H company, this thesis focuses on the construction and implementation of enterprise data analysis platform based on user data. The last is the retrospection, summary and future prospect.Through the concrete realization and implementation of enterprise data analysis platform of H company, this paper elaborates on the specific practical operation of combining data warehouse, ETL technology and WEB technology to build enterprise-level data analysis platform. And in the course of design and implementation it fully reflects the overall flexibility, expansibility, reliability, security and maintainability of the data analysis platform. Through the construction and implementation of the enterprise data analysis platform, H company finally realized the unified visual management of user related topic data.