The Situation Analysis And Development Countermeasure Research Of Humorous Weibo

As is known to all,microblogging is built on Web2.0 and 3.0 web applications,and now with its rapid development is extended to mobile applications.Microblogging users through virtual social networking,use the"backside face" approach to spread,so as to achieve access to information,communication and many other purposes.Since the United States in 2006 Twitter Obvious launched microblogging word on instant hot and popular.In China,the 2007 festive dinner No network launched the first social network Weibo with color development to 2009,microblogging this word,have been well known,and the speed at which appears in the corner of people's lives and change people's daily lives.In the process of this rapid development,on the popular microblogging battle followed,many celebrities was to attract a variety of different micro-blogging site,many celebrities microblogging gathered popularity as a new platform,on the microblogging platform,there have been a large number of grass-roots leaders.Sina Weibo microblogging as Chinese leader development has been rapid development,but also to some extent as the originator of the trend of microblogging circles appear in the public view.Microblogging innovation in a way the mode of transmission of traditional media,the use of its diversification and civilian characteristics of truly grassroots media,and in the process of development among microblogging,there are various types of micro-Bo classification,there have been different from media representatives as well as micro-Bardon.Under various types of micro-Bo flooded,emergence of microblogging microblogging whole environment has also caused some impact.In this paper,the empirical study of humorous weibo,first from technological,social and other aspects of the public demand to analyze the background of the rise of microblogging humorous weibo;followed by case study method will be "hot funny list" this account as the research object,from a different point of view about this microblogging account were analyzed separately from the theme relevancy,originality degrees,microblogging release action in the form of humorous weibo pictures,fans analyzes,forward aspects of comments and number were statistically;then earlier on base case in-depth analysis of the humorous weibo the problems were analyzed,and in the development of humorous weibo presence of authentication problems,low content associated with the theme,content to meet the vulgar culture,product placement too soft,slightly form a single,less forwarding comments,audience participation and low,and finally against the presence of these development issues,proposed to strengthen the authentication threshold,strengthen content monitoring and control,softening soft placement,increase audience participation,strengthen media literacy and other aspects of the development of countermeasures,trying to see the prospect of the entire sample from humorous weibo development.