| With the "Straight Talk" column of the launch,China's argument based talk show along with the TV talk shows mushroomed flourish.In the guidance of the host and to control,the argument type talk shows aimed at pre-set a good subject for debate,and differentiated way to expand the conflict,both sides in the debate team defense in the process of realization opinions and views of the collision,the exchange,people's minds more deep,rich,active and pluralistic.Argument type of talk show can be described as in development advances and the emergence of a number of advantages in the development process,such as:grasp the social hot spot,reflecting the context of the times;the topic of popularity,to meet the needs of the civilian population;conflicts with the dynamic impact structure discourse space.TV as a carrier of culture,social coordination function is particularly important,therefore,our current argument type talk show for the coordination of social conflict,public opinion to guide the masses to make the appropriate contribution to meet ordinary people to express their views and to communicate the views of spiritual desire.In twenty years,the argument based talk show has made some achievements,but some of the development problems and shortcomings still exist,for example:a program guide having varying degrees of lost phenomenon;Dichotomy such pluralistic values are excluded;debate the results did not reach consistency;public discourse space remains hidden power,etc.these problems in varying degrees,restrict the civil rights of expression and realization of discourse.The 2014 iQIYI on-line network debate program "woncderful to say" with precise audience targeting,innovative content design,unique,interactive way to become a ray of spring tepid Argument type talk show.Therefore such programs in the future for the long-term development of proposed new measures:the right to set a program issue,reduce hidden power,innovative interactive communication,increase brand building customized placement. |
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