Design And Implementation Of E-Commerce Company Management Marketing System Based On Data Mining

As a new way to shop online,E-commerce win a wide range of popular at the beginning of the prevalence of network,of which the Taobao e-commerce platform,a typical domestic platform,has been widely known.Internet sales and online shopping,has become the trend of modern business development.At present,Taobao,Jingdong and other large-scale e-commerce platform are the mainly platform in China,.small and medium enterprises were not able to build their own sales platform.Ordering operations of existing platforms can not achieve batch processing.For order management,logistics tracking and any other process need to use third-party software,which can not be closely integrated with the business of their own businesses.The business data analysis Open to the businessman from the platform are not only expensive but also has a single function,which can not achieve comprehensive analysis of data and assist the company to make the future direction of positioning.If the individual company's has his own development system.in the software deployment,maintenance process need to invest a lot of manpower and resources,resulting in many companies prohibitive.The design and positioning in the Integrated management marketing system is for the purpose of the company's business customization,order management,logistics tracking,to integrate entory management and human resources management functions,to facilitate the introduction of the use of the company to reach a system covering all the Business.System design using SSH framework in the main technology,database choice open the free MySQL database.Front with Web2.0 technology,intetact the interface display and operation.Integrated management marketing system focused on the design and implementation of marketing functions to meet the needs of many enterprises for data analysis.Marketing functions can not only provide data analysis,it can also provide sales advice with the analysis results,greatly facilitate the management and decision-making.The system introduces the data mining technology,and improves some algorithms,such as frequent pattern mining algorithm and classification tree mining algorithm.The classical algorithm of clustering analysis is combined with the big data of electronic commerce,and each play its own advantages.Through the algorithm-based model positioning design,truly model abstraction and algorithm localization.The deployment of integrated management marketing system emply the cloud computing technology,through the use of cloud platform architecture,to deploy the system to the Paas layer,which can not only greatly simplify the system deployment process to eliminate system and data security risks,and it can reduce the hardware equipment procurement,reduce Professional recruitment costs,eliminate the worries of many small and medium enterprises.