Research On The Characteristics Of Network Media Commentary Of Football Matches

In the global era, there are many factors to weigh a country's comprehensive strength: the strength of military, economic, science and technology; besides, the national soft cultural power, is increasingly important among all these factors. Sports program plays an important role in national soft cultural power and as a branch of which,the commentary of sporting events occupies a significant seat in presenting sporting events. As the two main battlefields of commentary, the campaign never ceases between traditional media and the new one. Each of them develops blindly their own domain based on their superiorities. The far reaching impact of information dissemination demands a healthy information environment. This thesis mainly focuses on whether the information dissemination environment can undertake the responsibility and optimize itself.This thesis is divided into four parts:The first part is the introduction, this section describes the main topics of the value of the background and significance of the research as well as some related research and theoretical explanations reviewed and define the concept. The second part contains the definition of explanation, the methodology of the study. The third part is the main part of the research findings and discussed, which includes the television media(CCTV5)and online media(Letv as sports) development status and characteristics of the football match commentary sports commentary in the New analysis of questionnaire survey of the needs of the audience analyze issues related to the questionnaire, and a summary from a questionnaire that the existing network media commentary of football matches existing problems. The fourth part is the conclusion and recommendations for some of the problems previously mentioned and the status quo, put forward countermeasures football matches online media commentary problems, propose effective media cooperation, healthy competition proposals, such as focusing on humane care, return to the true spirit of sport, mining professional sports stars, enhance the professionalism of the commentary, strengthen the role of "gatekeeper" supervision, to create a virtuous old and new media co-opetition mode hope that through this research to solve the crux of remission between traditional media and new media influence, so that our sports commentary embark on a bright road of sustainable development.