China News Awards Network Reviews Rhetorical Strategies

Network reconfiguration beyond print media discourse, Internet comments also broke the tradition of discourse, and to expand its influence. This change will make comments and how the presentation and persuasion? This strategy to study rhetoric, analyses Internet comments this change. Insufficient in view of the above, based on the China News Award 2006-2015 ten years of award-winning network reviews, this paper in-depth study of its rhetorical strategies.This view from the micro-language selection, logical argument and macro context building on rhetorical strategies for system analysis, and drawing on Chinese and foreign scholars on the style, informal logic, theory, put forward his own interpretation.In this paper, we study found that resort to language rhetoric strategies to make network review works with the appropriate rhetorical effect is expressive needs, choose the most appropriate vivid language could receive the best effect of expression. The general use of colloquial, quantitative, dynamic words, the use of long and short sentences, affirmative sentences, imperative sentences, using reference, metaphor, questions, parallelism and other rhetorical devices, using parsimony, virile, dull, cautious style. And central website and BBS, forums, local website published online reviews in the use of rhetorical strategy focuses differ.Resort to logic rhetoric strategies to make online review works with rigorous rhetorical effect, is to be seen the rhetorical strategy as a demonstration model of improving the work can be accepted and the logic of persuasion strategy. Using formal logic "enthymeme" and non logical form "the Toulmin model" unified the logic and rhetoric into the entire process, its purpose is strengthen persuasive effect and improve the content of the expression of acceptability.Resort to context of rhetorical strategies enable network review works with infection of rhetorical effect and need to creators use of rhetorical strategies in their emotional experience into language context and improve the effect of rhetoric. Generally used in line with environmental things and meet the common feelings of things to choose a prototype, environment construction and integration, rational use of praise or blame, worried or indignant emotions strategy, indirect mollify blurred strategy of language and the variation of language and picture of rhetorical situation strategy, as to achieve the resonance of the creator and recipients.