The Study On Meitu APPs' Promotion Strategy

The ancient said, everyone wants to be beautiful. Both the traditional cosmetic industry and the internet industry, beautiful appearance is their common pursuit. Now selfie is popular in all the social platforms and become indispensable parts of people's daily life. What's more, the furniture and the food and other articles are liked by users because of their nice photos. So a lot of beautify APPs in mobile internet are driven by these reasons.There are three kinds of beautify APPs: Instashake APPs, Beauty Camera APPs and short video APPs, which contain rich material and meet the demand of the users in different scenes. However, it is not said all the beautify APPs are going smoothly, such as the FotoPlace, the MYOTee, the MomentCam are popular by one prominent feature cannot have an ability to attr act users. Moreover, the new APPs like JianTu, Pet camera whthout the good promotion strate gy and few users know them. On the other way, Meitu APPs become top APPs in APP list.This thesis does example with Meitu APPs, analysis of the promotion strategy to provide reference for other beautify APPs.First introduce the products and history of Meitu company, then analysis of the user in ge nder differences, age, education and the lived ciay. Next, explaine the external environment an d the internal reason for the success of Meitu APPs. Furthermore, show Meitu APPs promotio n strategy by actual cases. In addition, through the context, community, content and connectio n to analysis of the promotion strategy. In the end, sketch several questions in the developmen t of Meitu APPs and puts forward the rationalized suggestions.