The Value Of Iptv And Local Television Stations Promotion Strategy Research

At the age of information explosion, it is appear a new media which will take people’s life into a new field, more and more consumers tend to accept new things. It is no doubte that IPTV is the driving force of promoting social development, the collection of intelligent of telephone、television Internet,push every nets terminal to intelligent, competition and cooperation will carry out in the same time, it will put the new media into a new competitive mode, from being controlled by government to tending to free market competition, and enhance interactive between the media and people, contributed to development in the social, economic, culture and other fields. As the typical miniature of three nets fusion, spread IPTV need to experience a difficult process, but it is the trend of The Times.In foreign countries, the IPTV research can be divided into the technical level and the service level, technology has already by cable bandwidth development to wireless networks, and through the linear regression method to analyzed the after-sales service to carry out the importance of the business. This article through collect a large number of documents, information, data from the radio and television industry, value chain, users and application value four aspects analyzed the value of the IPTV, through the coordination theory and information theory proved that promote this business has high practical significance and operability;and then use the G-PEST method to analyze the promotion of the IPTV environment, and find out what the dilemmas was promote IPTV faced with? Including system is imperfect, the user rejected the charge, eventually, the problem is the contradiction between the profit distribution network as well as radio department marketing model is relatively single; Combined with qualitative analysis and quantitative analysis,put forward to the dilemma of promote IPTV, two strategy plan will be carry out:apply Shapely value method to implement application IPTV, then solve the problem which three nets’promotion was delayed becease of profits. Again, using questionnaire, contact the nets business and receive the receipt,through a method of association rules to screening of various kinds of IPTV proliferation business, to goal the purpose of local TV station effective promotion IPTV.The prominent characteristics of the whole article is to solve the IPTV of profit distribution, and it will change the goal of IPTV of their respective benefits acquisition to coming up users of the service, standing in the perspective of the users, focus on the Internet and television audience and the interaction, combined with the characteristics of their local TV stations, focus on the users’feedback, through to the business, technology, information resources of improvement, understand the user’s preferences. Finally aim at how to promote local TV stations IPTV gives summarize and prospect.